Cinna Mon Consulting was founded by Cédric Le Rouzo, a global sales and partnerships leader with more than 20 years of experience helping software companies expand their go-to-market strategies.

Throughout his career, Cédric saw a recurring challenge: brilliant software vendors were struggling to scale because they lacked a structured, effective partner ecosystem. Most companies either treated partnerships as an afterthought or invested in tools without a clear strategy. The result? Lost revenue, wasted resources, and underperforming programs.

Determined to solve this, Cédric created Cinna Mon Consulting — a firm dedicated to helping software companies build, recruit, and run high-impact partner programs. From day one, his vision was clear: combine hands-on consulting, a proven recruitment engine (Webinar as a Service), and an AI-powered PRM platform (CinnaLab.io) into one unified approach.

This unique model means clients don’t just get strategy; they get execution and technology to support it. Under Cédric’s leadership, Cinna Mon Consulting has delivered results across Europe, the US, and EMEA — from launching brand-new partner programs in under 15 man-days, to helping SaaS vendors multiply partner-driven leads by 10–50X and partner revenue by 5–10X annually.

Today, Cédric continues to work closely with every client, ensuring that each partner ecosystem is built not just to function, but to scale and deliver measurable growth.