I help SaaS founders design partner programs that actually generate revenue. Four engagement models, verified outcomes — pick the one that matches your stage. No agency overhead, you get me on every call.
25+ years building SaaS partner programs. Verified outcomes from real customers — no anonymous logos, no inflated numbers.
Three real case studies with named customers and reachable references — Minit (7×), KYP.ai (3×), Wiiisdom (5×).
27 webinars, 8,340 verified poll responses across 25 months. Less opinion, more diagnosis. Less framework, more outcome.
One operator. No junior delivery. You get me on every call, every document, every decision — that’s by design.
Over 25 months I ran 27 webinars and polled 8,340 partner program leaders. The pattern repeats: founders bring on partners they hope will perform. Six months later most haven’t moved a deal.
The diagnosis is almost always the same — the program is recruiting unstructured. Resellers, Referrers, Influencers, and Tech ISVs are four different motions with different commercial structures, activation horizons, and success metrics. Most programs treat them as one bucket.
This is fixable.
Every engagement starts with the Free Audit. From there we figure out which of the deeper models — if any — actually fits.
For founders who want a structured outside view before committing budget.
For programs that are stuck — flat revenue, low activation, unclear motion.
For companies designing a complete partner program from the ground up.
For companies needing a senior partner program leader without €200K+ FTE cost.
Cinna Mon Consulting is one person. No junior consultants, no offshore team. You get me on every call, every document, every decision. Senior strategy never gets handed to junior delivery.
Diagnostic and Strategy & Build are fixed-fee, fixed-timeline. You know what you’re paying and when you’re getting it before you sign. Hourly billing creates incentives I don’t want.
Three case studies. All three signed off on the numbers. All three reachable as references. Most consulting sites have “10×” claims and “50+ programs launched.” I don’t.
No “10×” claims, no anonymous logos. Three customers with verified results, reachable as references on request.
A 6-month Strategy & Build engagement restructured the program around the 4-archetype framework — separating Reseller motion from Tech ISV co-sell. Result: 7× partner revenue inside 12 months. Microsoft acquired the company shortly after.
A Diagnostic engagement identified the recruitment motion was wrong — they were targeting Resellers when their actual fit was Influence/Consultant. Result: 3× partner-sourced pipeline in 90 days after redirecting recruitment.
A Strategy & Build engagement built agreement templates, commission structures, and onboarding flows by archetype. Result: 5× partner revenue inside 9 months on the new framework.
I’ve been building SaaS partner programs for 25+ years. Before Cinna Mon Consulting, I led partner programs and channel strategy at major SaaS and enterprise software companies.
I started Cinna Mon Consulting in 2024 because most partner program advice in the SaaS space was opinion-driven. Every consultant had a framework. Almost no one had real numbers.
So I started running monthly webinars. Open registration. Free. Real partner leaders attending. After 27 sessions and 8,340 verified responses across 25 months, I had the data to back up the frameworks.
That research is why this practice is structured the way it is. Less opinion, more diagnosis. Less framework, more outcome.
The Free Audit is 60 minutes, no pitch. You walk away with a 5-page written report and three specific moves prioritized by ROI. I open 2-3 of these per month — they tend to fill 2-3 weeks out.
