See How SaaS Leaders Scale
with Cinna Mon Consulting
Real results from real companies who transformed their partner programs with our proven methodology.
50+
Partner Programs Launched
500+
Qualified Meetings Generated
30+
Deals closed using WaaS
+50%
Cinna Mon Consulting clients in North America
Proven Results with 50+ Partner Program Projects
See how we helped software companies design, recruit, and scale their partner ecosystems — delivering 10–50X more leads, 5–10X more revenue,
and 2-20+ partners per quarter.
NewOrchard – SaaS company scaling its partner-driven growth.
Challenge:
NewOrchard wanted to generate awareness and pipeline through webinars but lacked the internal resources and expertise to manage the end-to-end process — from planning and promotion to moderation and post-event follow-up.
Solution:
NewOrchard partnered with Cinna Mon Consulting’s Webinar as a Service (WaaS). Our team handled every detail:
- Target market definition & outreach campaigns
- Technical setup (domains, Zoom, automation tools)
- Event promotion, invitations, and reminders
- Live moderation, polls, and Q&A support
- Post-event reporting and lead delivery
This fully outsourced approach allowed the NewOrchard team to focus entirely on engaging with their audience and following up with prospects.
Result
- 41 attendees at their very first webinar
- 1 closed deal directly attributed to the event
- Confidence to scale WaaS into their ongoing partner recruitment engine
“Cinna Mon Consulting handled every detail of our webinar seamlessly, from planning to execution. Their efficiency allowed us to focus on engaging with our audience. We’re thrilled with the outcome — we had 41 attendees at our first webinar and closed our first deal! Can’t wait for the next one.“
KYP.ai – Enterprise SaaS company specializing in process intelligence.
Challenge:
KYP.ai wanted to accelerate growth by building a scalable partner program. Before working with Cinna Mon Consulting, the company’s partner setup was fragmented — multiple contracts, unclear incentives, and no standardized tiers. Their internal team also lacked clarity on roles and responsibilities for partner management, making it difficult to balance acquisition, enablement, and nurturing.
Solution:
KYP.ai engaged Cinna Mon Consulting to design and launch a structured partner program. Together, we:
- Clarified internal roles & responsibilities to ensure focus on partnerships.
- Streamlined contracts into a tiered partner program with clear incentives and discounts.
- Launched partner acquisition campaigns targeting both boutique innovation partners and larger enterprise players.
- Established partner enablement and advocacy programs to nurture long-term engagement.
- Organized their first global partner event, bringing partners from 4 continents together.
Result
- Partner base doubled in just 6 months
10X more leads generated through the partner ecosystem. - Stronger mix of boutique innovation partners + large enterprise partners.
- First global partner event hosted successfully, uniting partners worldwide.
- Accelerated deal velocity with streamlined partner sales processes.
“Thanks to Cinna Mon Consulting, we were able to kick off our partner program very quickly and put structure in place. Within six months, our number of partners doubled, and our ecosystem now generates 10X more leads. We also hosted our first global partner event, bringing partners from four continents into one room — a milestone we couldn’t have achieved without this guidance.“
Minit – Process mining software company, later acquired by Microsoft.
Challenge:
As a fast-growing SaaS company, Minit needed to professionalize and scale its partner program quickly. The company lacked a structured foundation for onboarding, training, certification, and lead management. Without a cohesive partner platform or CRM integration, growth through the channel was limited and the partner team lacked the tools to engage partners effectively.
Solution:
Minit engaged Cinna Mon Consulting to build a world-class partner department from the ground up. Within just a few months, we:
- Architected a partner platform that included onboarding, training, certification, and dashboards.
- Integrated lead management workflows directly with Minit’s sales CRM.
- Deployed a new partner portal, ensuring seamless access to resources and tracking.
- Established clear processes for partner enablement, certification, and pipeline visibility.
- Nurtured the partner team to manage relationships and scale effectively.
- Result
- Fully operational partner department built in record time
- Partner onboarding, training, certification, and dashboards centralized in one platform
- Seamless CRM + portal integration for lead and pipeline management
- Partner program maturity became a decisive factor in Microsoft’s engagement
- Contributed to the successful acquisition of Minit by Microsoft
“n just a few short months, Cinna Mon’s impact was immediate, meticulously shaping and nurturing our partner department from the ground up. Their strategic contributions became the backbone of our success — and were definitely a winning factor that led to Microsoft engaging with us and ultimately acquiring Minit.“
Ready to Write Your Success Story?
Ready to see results like these for your business? Book a free strategy call and let’s map out your partner program growth plan.